Ilkeston Town Centre

Regeneration agency Erewash Partnership is distributing 30,000 guides to promote the benefits of shopping in Ilkeston.

This is the fourth edition of the popular handy-size maps and the first new issue for five years, reflecting new developments and changes to the shopping streets. It even includes references to Millership Way, the name for the new Ilkeston-Awsworth link.

The guide encourages people to shop locally. Packed full of useful information it will also be a handy reference tool for visitors from further afield who are sampling what the town, one of the biggest in Derbyshire, has to offer.

It features post codes of car parks so that drivers will be able to use their satellite navigation systems to find their way around.

Another new feature shows bus routes, in conjunction with operator trentbarton buses.

Other facilities highlighted are recycling points and cash machines. Even closed circuit television cameras are highlighted.

The guide has been produced on a not-for-profit basis, with any surplus proceeds being spent in the borough locally to promote and revitalise it.

Funding was raised from businesses in the area through sponsorship and advertising.

Market towns co-ordinator Paul Calladine said: “This map shows the wide variety of shopping opportunities in Ilkeston – everything from well-established independent outlets and the popular local market to specialist shops and national chains.

“We have had good support from advertisers and sponsors wanting to put their logos on the map. We are grateful to them and hope that they and the other retail outlets will benefit from increased patronage by shoppers.”

The maps will be distributed to homes, and can also be picked up at schools, the town’s library and hospital, shops and other businesses, leisure centres, and Erewash Museum.

It is also available from the Partnership's office in Wharncliffe Road and its Cotmanhay Enterprise Centre.

A digital version of the map is also available to download.